In November 2025, I was part of one of the teams at @magnific, collaborating on the development of several AI-generated videos 💫
I also led the team in an audiovisual language workshop, covering concepts such as shot theory, visual storytelling, and narrative structure, while supporting the creative process and decision-making.
Thanks to the entire Magnific team for your talent, energy, and trust.
@cris_____gomez @queridojulioquesada @by.glooria @ripdanito @bitamars @victoriavildog @rosalerosa
Project Context
A luxury watch brand called KAIRO needed a campaign — and someone had to make it happen, fast, before Christmas midnight.
What started as a story about pressure became a story about discovery: how one designer went from staring blankly at a screen to generating an entire campaign inside Magnific Spaces.
Phase 01 - The pressure
Before Christmas. A deadline that won't move. A character hunched over the keyboard, throwing out idea after idea — paper in the bin, eyes fixed on a blank screen that refuses to give anything back.
This is the part everyone recognizes: staring at nothing, waiting for an idea that isn't coming.
Phase 02 — The Discovery
And then — the Magnific suite. The screen lights up, and so does he.
He's pulled straight into a Magnific Space, where the campaign he couldn't picture a minute ago suddenly has shape, light, and direction.
Phase 03 — The Campaign
Inside the space, the KAIRO campaign comes together — not sketched by hand anymore, but built in real time, exactly as imagined.
Phase 04 — The Payoff
Deadline met. The boss is impressed. What looked impossible an hour earlier is now finished — and it's good.
